How To Optimize Your Blog

Aside from writing quality posts, another essential step you need to do to earn money through blogging is to optimize your blog. You need to do this to have better rankings in search results, better PR, better traffic, and be able to provide a better user experience for your visitors.

There are two ways to optimize your blog. One is called on-page optimization, and the other one is off-page optimization. On-Page deals with tweaking or improving things within your blogs, such as navigation, design, content, and other things that you can control and modify. On the other hand, off-page deals more with link building and driving traffic to your site. Both optimizations are essential and needed to give your site a better chance of success in making money from it.

For this post, I'll just be discussing some necessary on-page optimizations for you to consider. 


Make a research on your aimed keywords. I have to admit, when I first started blogging, I didn't make any research on my targeted keywords. I just focused on them. Lol, But, that's not a smart thing to do especially if you are also aiming to make some money from your blog. If you want to find some great information regarding a particular keyword, you can use the free tool Google provides such as the adword keyword tool. You'll get some estimations on how many people search for a particular term, how competitive it is, and get suggestions for other related keywords you can use.


Consider your keywords on posts and titles. I've already mentioned this on my previous post about the essential things to consider when writing a post. Keywords are undeniably one of the things we should always try to consider including to get better search engine visibility and rankings. But, even if we get to lure people into clicking on the link to our site from a search result, if they don't see a post worth reading due to too much keyword stuffing, then there's a big chance our efforts would go to waste. That's why your job shouldn't be all about your keywords. Your first top priority should be quality, and that's where we need to be crafty in including our keywords.


I am altering heading tags on post titles. Some people advice to use h1 or h2 leading tags to our post titles to give it more weight for search engines. Honestly, I only use h2 cards at my post titles since I like to reserve the h1 tag only for my blog title. Either way, making sure that your post titles are wrapped with h1 or at least h2 heading tags is okay. By default, blogger templates have an h2 card on post titles.


I am altering heading tags on widgets. While developing the heading tags for post titles may seem to be simple advice, changing heading tags on widgets are often forgotten. I don't seem to care about this before, up until I suddenly took a glimpse at yahoo site explorer. And guess what, I was surprised to see that they say my blog was about followers, share this blog, etc. I found out that by default, most widget titles are wrapped in h2 tags. I've already made some changes and gave the widget titles an h4 card, except for the follower's widget cause I can't seem to make it change.


Practice building internal links. Some blogs have widgets that display recent posts or related posts. Although those are very helpful in keeping visitors from leaving sometimes, it's usually not enough. And I don't think it could replace the benefits that internal linking provides. You can't expect people to know about all your past posts or always have the time to dig in your blog archive. The least that you can do is provide them with handpicked links related to the specific job they are currently reading. By doing this, you're not just helping your readers but also your old posts getting additional exposure. If you always try to stick with your niche, then you'll always find something relevant to link in with your every post.


Minimize the number of posts displayed. By default, blogger shows ten posts on one page. That means it takes longer for a page to completely load, mainly if you write long posts with images in it. From your blogger dashboard, you can adjust the number of jobs by going to "settings" then choose "formatting."


Minimize graphics. Although putting beautiful graphics on your site can help attract readers visually. But, this will also add a lot to your loading time and HTTP requests. I can't remember how many times I had to revise my blog because of that. In the end, any graphics you put should serve a purpose. If it's just there to look cute, then you might as well consider removing it. I know, it's hard especially when it makes your site look beautiful. But, putting a balance to everything means throwing some unnecessary things away.


Minimize badges/buttons on your homepage. If you have a lot of blog awards or display tons of buttons of your friends' sites, you might also want to consider doing something about that. Each button has a different image which is fetched from different URLs. Overall, too much of it is an additional burden. Now, I'm not saying you should throw those away as well. But, what you can do is create another page solely for that and put a link to that page at your home page. In that way, you'll still be able to show your awards or friends' badges for anyone interested without crowding up your home page or other posts.


Minimize widgets. Widgets are in nature created to be helpful, right. But some widgets don't serve many purposes. I won't even try to name what those widgets are since I don't intend to insult anyone. But every widget you add also adds to your page loading time. So try to choose widgets wisely and only include what you need for your blog. You won't believe it, but there was a time where I even added a game widget here. Lol Definitely served no particular purpose for my niche.


Overall, less is better. I'm saying this while considering the newly added factor that Google considers when giving our blogs' PR. Since loading time is now a factor that determines our PR, we have to think hard before adding something new at our blog that would contribute to its loading time. And even if you don't care about your PR at all, you should still aim for faster loading time to decrease bounce rate. If your page takes too long to load, chances of your visitors leaving your site are quite high. Aside from that, a page that is so crowded can easily give your visitors a big headache which is another reason for them to leave. I know its easier said than done. I always find it a challenge to put the right balance to everything at my blog. But, by at least keeping ourselves reminded of the advantages and disadvantages can help us somehow be cautious about what we include in our blogs.

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